Lexus Custom projection installation
To promote the 2023 Lexus RX, FreeMarket Creative worked with artist Alex Mikev to create a video installation of the vehicle to demonstrate product features at a live event. The installation displays a life-size model of the 2023 RX and footage of the vehicle traveling through various terrain. At the direction of the audience, the vehicle changes color, displays interior features, and spins its wheels.
Services Included: Sculptural Design and Fabrication, Art Direction, Video Projection Mapping, Video Editing, Graphic Design, Project Management
Artist: Alex Mikev